I have been following Wikibon and Dave Vellante (founder) for a long time. It has always been a goal to produce something like TechTV or ITTV (like HGTV). Live TV for the IT folks. Last week it happened. I am very proud of what Dave has done. Check it out!
In addition, the great thing about Justin.TV is the ability to grab snippets from the episodes and use them to complement your posts about specific topics. For example, here is a snippet from the above stream talking about IBM's recent acquisition of Storwize and the new product IBM Real-time Compression.
With the impending name change to the "Storwize" product, the marketing folks at the old "Storwize" are at it again with their "viral video" campaign. Not sure how many of you have seen the movie or even the trailer to "The Social Network" that grossed $23M in the US brining it to #1 in the box office last week . Its a story of a guy that started in college with an idea and turned it into something big. Much like Storwize - an idea that started with only a few in Israel and has now been acquired by IBM for multi millions of dollars and will become a key part to IBM's overall "Storage Efficiency" strategy. This new trailer "The Storage Network" highlights too may realities of today's data management issues. Hope you enjoy it.
Video created by
(BTW: In case you didn't get it Storwize is now IBM Real-time Compression)!
You have all seen the Geico commercial - "So Easy a Caveman can Do It!" now its time for high tech to jump into another viral-video marketing frenzy with this funny video.
The reality is Storwize is just that simple, plug it in and start saving 50% to 90% of your storage capacity, transparently without changing your applications, your servers, networks or storage. The technology is so easy to implement even your CIO can do it!
It looks like the this while 'viral video' thing just wont die. I am a big fan of 1938 media and their blog. Lots of video on the blog, funny, hits home and is entertaining. I check it out a couple times a day. Loren Feldman is pretty funny.
Today he makes a great point about this 'viral video' stuff. In his post he asks the most direct question we have all been avoiding - perhaps because its too early to tell but non the less - 'Did it Work or Not?" - pretty simple.
For Storwize I can tell you it did. Why, we didn't pay to have 1,000,000 high school kid click on the video. Our objective was name recognition and we got our name out there. How do I know that, because exactly what I had hoped would happen, happened - I got a call from our rep in CA who said she cold called an IT guy who said, "Oh, you guys had that funny video of a guy explaining to his boss how to save him money, that was cool, sure, I'll take a meeting."
We may not have got a million hits and having any type of bragging rights, we may not have got 10,000 people to come to our site to learn about Storwize and register for white papers and use our ROI tool, but we did raise our awareness in the IT world over the last 30 days and that is good enough for me.
Ever had this situation. You know you know the right thing to do but convincing the non-techie that you need to move forward on a project tough. Try some of these techniques!
More funny, viral video, shameless advertising.
For more information on how 15 minutes can save you 50% or more of your storage go to www.storwize.com