Flood Affects Storage Industry
There was a great post a couple of weeks ago, with as a contributing editor, on Forbes’ news site about the . The great thing about the article is it truly highlights that necessity is the mother of invention. What do I mean by that? Over the past few “storage efficiency” has been a big topic with vendors. Helping customers “do more with less”, especially in these stringent economic times, is key to the vitality of a number of businesses. Technologies such as storage virtualization and thin provisioning have helped customers to slow their storage spend and get better utilization out of their existing storage. Once customers have moved their utilization rates from 35% to 65% or 70%, time comes when new storage needs to be acquired to keep up with the growth of data. The issue comes when there are no more disk drives to be acquired. Due to the floods in Thailand, analysts predict that the storage industry could be 50 to 60 million units shy of the demand this quarter. This does two things:
1) Drives the price of disk higher, at a time when the expectation is to spend less for disk
2) Has IT getting more creative on how they use and deploy their storage
It is the later that I want to focus on as paying more for disk is not necessarily the best option. It is important to note that data grows for one reason, business does not stop, it needs to keep going and it is what is driving the demand on the data.
In the Forbes piece Tom talks about “a surge in new technologies because of this disk shortage” but he doesn’t cover some of the most innovative technologies that are available to help customers. I would agree with Tom that we “could” see a surge in SSD but that would be short lived do to both supply and cost as well as a surge in tape, but these aren’t really “new technologies”.


