Tag: "marketing"

IBM Day 1 – It’s Official


Between time off with the family this summer and all the work required to get done between 'signing' a deal to be acquired and 'closing' a deal to get acquired, the blog has been a bit slow.  But I am here now to tell you it is official.  Storwize is now Storwize, an IBM company.

As for myself, I am looking forward to the work of integrating the Storwize Technology into the IBM Storage portfolio.  The Storwize group will live under the STG organization under Brian Truskowski.  There is a new ground swell taking head at IBM these days all around storage efficiency.  To get a better understanding, please have a look at my new colleague, Tony Pearson's blog discussing storage efficiency.  My job will be now to evangelize how IT now needs to take a look at all of the available storage "services" (clones, snapshots, thin provisioning, replication, compression, deduplication, etc...) can help to create an overall storage solution that allows them to reduce their over all $/TB on not only capital expense, but also on operational expense.

Lets face it, data growth isn't slowing down and there is never a one size fits all solution for storage.  The great part about being a part of IBM now is that we have all the tools to pick from to architect a data storage solution, end to end, that allows customers to reduce their overall $/TB for both primary as well as secondary storage and make that storage much more efficient and work for the end user.

This is going to be an exciting time.  I am also anxious to continue the Storage Alchemist blog.  EMC, under the guise of Polly Pearson and Chuck Hollis taught me that social media is great, but social media done right, in a collaborative and thoughtful way can drive influence.  I join some of the best bloggers around from IBM.  (I have added Tony's "Inside System Storage" - It is a great read.)

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Aug 30, 2010 | 1 comment View Post

So Easy a CIO can Do It!


You have all seen the Geico commercial - "So Easy a Caveman can Do It!" now its time for high tech to jump into another viral-video marketing frenzy with this funny video.

The reality is Storwize is just that simple, plug it in and start saving 50% to 90% of your storage capacity, transparently without changing your applications, your servers, networks or storage.  The technology is so easy to implement even  your CIO can do it!

Hope you like it!

This video was created in conjunction with Media Boss Studios!

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Aug 11, 2010 | 1 comment View Post

High Tech Marketing – Part Duo


It looks like the this while 'viral video' thing just wont die.  I am a big fan of 1938 media and their blog.  Lots of video on the blog, funny, hits home and is entertaining.  I check it out a couple times a day.  Loren Feldman is pretty funny.

Today he makes a great point about this 'viral video' stuff.  In his post he asks the most direct question we have all been avoiding - perhaps because its too early to tell but non the less - 'Did it Work or Not?" - pretty simple.

(video from www.1938media.com Copyright © 2010 1938 Media - All Rights Reserved.)

For Storwize I can tell you it did.  Why, we didn't pay to have 1,000,000 high school kid click on the video.  Our objective was name recognition and we got our name out there.  How do I know that, because exactly what I had hoped would happen, happened - I got a call from our rep in CA who said she cold called an IT guy who said, "Oh, you guys had that funny video of a guy explaining to his boss how to save him money, that was cool, sure, I'll take a meeting."

We may not have got a million hits and having any type of bragging rights, we may not have got 10,000 people to come to our site to learn about Storwize and register for white papers and use our ROI tool, but we did raise our awareness in the IT world over the last 30 days and that is good enough for me.

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Jul 30, 2010 | 0 comments View Post

High Tech Marketing


Does anyone know what the first 'viral video' really was?  I am going to guess it was the dancing baby.  At the end of the day, it was funny and you just wanted to watch, you had no idea but it made you laugh.  Was it offensive?  Perhaps to some MADBIDOTI "Mothers Against Dancing Baby's in Diapers on the Internet" but not sure they really count as the 'target audience' for this.

Over the past few years, the internet, its viralness, and marketing have evolved.  Primarily because:

1) The tools have evolved.  Just as everyone had a Photoshop 10 years ago to make funny pictures to use for marketing, today people have video cameras.  And if a picture can paint a 1,000 words, how may words can 10 frames a second for 2 minutes paint?  Video is the next wave in marketing now that the masses can afford to do it.

2) Sorry but the folks working in the data center today grew up on cheat notes and a 'did you watch the movie' mentality.  The times of reading the industry 'fish wrap' are gone.  Today's IT people grew up on The Justice League, Gilligan's Island, Seinfeld, and commercials.  Reading is a distant second.  (Not saying IT folks can't read, they just prefer not to.)

Marketing MUST and WILL evolve to include videos, get ready for it and get used to it.  I know if I want to get smart on a topic, say how to do funny, smart, viral videos (Mark Farley @ StorageRap) I watch videos for ideas.  And if I want to learn how to make creative blog content I watch videos (Mark Farley @ StorageRap).  (BTW, if it's not obvious, I credit @3ParFarley with the innovation in todays high tech blogging with creative videos - I don't care what that Storage Monkey's survey says !)  Mark knew early on that the traditional 'write a bunch of content and they will come' mentality wasn't working and it didn't matter that you were a published author and had 'storage street cred' or not.  (Think about that Mr. Preston.)

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Jul 27, 2010 | 0 comments View Post
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