High Tech Marketing – Part Duo
It looks like the this while 'viral video' thing just wont die. I am a big fan of 1938 media and their blog. Lots of video on the blog, funny, hits home and is entertaining. I check it out a couple times a day. Loren Feldman is pretty funny.
Today he makes a great point about this 'viral video' stuff. In his post he asks the most direct question we have all been avoiding - perhaps because its too early to tell but non the less - 'Did it Work or Not?" - pretty simple.
(video from www.1938media.com Copyright © 2010 - All Rights Reserved.)
For Storwize I can tell you it did. Why, we didn't pay to have 1,000,000 high school kid click on the video. Our objective was name recognition and we got our name out there. How do I know that, because exactly what I had hoped would happen, happened - I got a call from our rep in CA who said she cold called an IT guy who said, "Oh, you guys had that funny video of a guy explaining to his boss how to save him money, that was cool, sure, I'll take a meeting."
We may not have got a million hits and having any type of bragging rights, we may not have got 10,000 people to come to our site to learn about Storwize and register for white papers and use our ROI tool, but we did raise our awareness in the IT world over the last 30 days and that is good enough for me.