Tag: "data compression"

Top 10 Reasons Real-time Compression Provides Extraordinary Storage Efficiency


Over the past few weeks I have witnessed the proverbial mudslinging that takes place in the blogosphere when marketing feathers are ruffled.  Most recently I was reading Rich Anderson of The StorageSavvy Blog.  The article was "Compression better than Dedup?  NetApp Confirms!"

I have to agree with Rich on many fronts.  First, "When all you have is a hammer, everything is a nail."  Rich points out vendors have to sell "what's in the bag" so it is conceivable that all problems look like they can be solved with their solution.  If you look back over the last few years NTAP has always had a "me too" reputation.  Whatever the industry has, they have one too and its better.  For the last few years, while competing against Storwize, they have pulled the EMC tactic of trying to stall a market by saying, "We have optimization for primary storage with deduplication."   The reality is, you can't use it in real time, it is a resource hog, and again Rich mentions, the only use case it works well on in primary storage is VMware (and that is ONLY IF the customer stores their data outside the .vmdk file otherwise compression is much better).  Now that NTAP has compression their story has changed saying that compression on primary storage is better for most use cases.  Duh!  The folks at Storwize (now IBM Real-time Compression) have been saying that for years.  Why, deduplication is great for repetitive data sets, i.e. backup, not primary storage.  There just isn't that much repetitive data in primary storage.  Again, NTAP is trying to stall the market saying they have "in-line" compression for primary storage.  Sorry guys, not good enough.  In-line is NOT Real-time.  Rich also points out that the key characteristics of storage for customers are capacity and performance.  Patrick Rogers of NTAP has said publically that compression WILL indeed impact performance and that they even have a tool that will tell you how much performance will be impacted.  While NTAP may say compression is "free", we all know nothing worth having in life is free, you get what you pay for.  If you need the performance to do compression you are going to have to perform a major upgrade to  your filer in order to just be able to perform compression let alone try to do compression in real time.  No real savings there.

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Dec 15, 2010 | 0 comments View Post

Business Outcomes are what Matters


I spent last week in London meeting with IBM Real-time Compression customers and partners and supporting the launch of the new IBM Storwize V7000 (not to be confused with the company IBM purchased a month ago).

While on this trip I met with a great colleague Matthew Yeager.  Matthew is one of the leading technologists working for ComputaCenter in the UK.  We spent a couple of hours discussing how the IT business was changing.  Once revered and dressed in shirt and tie, the IT manager now is plumber / electrician of the company.  The first to get yelled at when systems / applications / devices aren’t working, always lacking resources and always being asked to do more with less.  While the plumbing matters, everyone just expects it to work.  Like plugging in a phone to a phone jack, users expect a dial tone.

The shift in technology within IT is moving from “What does it cost?”, to “What is the business value I can achieve with this technology?”  More and more, especially as we are moving out of this recession, albeit slowly, customers are trying to figure out how to spend less in IT (as a percentage of overall revenue) but increase their business outcome.

If you read the blog post I did last week about Allianz.  The goals set forth in IT were to cut spending by 10% each year but increase overall efficiency.  How do you do that?  New technology is how you do that but it is not sold under the premise of a vendor brining in a new technology that they have developed or acquired, it is about identifying a problem: ‘Our storage growth and management of that growth is costing us too much money’, and then solving that problem with new technology that fits into the business.

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Oct 18, 2010 | 0 comments View Post

The Storage Network


With the impending name change to the "Storwize" product, the marketing folks at the old "Storwize" are at it again with their "viral video" campaign.  Not sure how many of you have seen the movie or even the trailer to "The Social Network" that grossed $23M in the US brining it to #1 in the box office last week .  Its a story of a guy that started in college with an idea and turned it into something big.  Much like Storwize - an idea that started with only a few in Israel and has now been acquired by IBM for multi millions of dollars and will become a key part to IBM's overall "Storage Efficiency" strategy.  This new trailer "The Storage Network" highlights too may realities of today's data management issues.  Hope you enjoy it.

Video created by MediaBoss Studios

(BTW: In case you didn't get it Storwize is now IBM Real-time Compression)!

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Oct 07, 2010 | 0 comments View Post

Disk Elasticity and Storage Efficiency


Storage is elastic.  How do I know you ask?  Yesterday I visited a customer who is using the Storwize product to do Real-time Compression on their primary storage.  The customer is Allianz and has been using the product for over a year.  They see 75% compression on their users home directory data.  To give you an idea, Allianz is an insurance company and generates TONS of spreadsheets, 14TB worth of spreadsheets (okay, not all 14TB is spreadsheets but you get the picture).

Prior to Allianz purchasing the Storwize technology, Allianz didn’t have great data management practices.  Users store data in their home directories and there is really no discipline around deleting or cleaning up files so data just grows.  Additionally, storage isn’t really budgeted for.  Overall IT is but at a storage level, they just purchase some when the need some.

Again, prior to the Storwize technology, Allianz had their primary storage and a backup to tape at their local site.  They then replicated the data to their remote site and also performed a backup to tape.

Allianz has an overall IT mission to reduce spend by 10% per year.  The thing to think about is that this 10% could come from a lot of places including data management.

Once the Storwize technology was installed the first things they saw were:

  • 75% capacity optimization
  • Better data management capabilities through Storwize reporting
  • The ability to keep more data on line and available for faster recoveries
  • No change in any of their existing storage processes
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Oct 05, 2010 | 2 comments View Post

IBM Day 1 – It’s Official


Between time off with the family this summer and all the work required to get done between 'signing' a deal to be acquired and 'closing' a deal to get acquired, the blog has been a bit slow.  But I am here now to tell you it is official.  Storwize is now Storwize, an IBM company.

As for myself, I am looking forward to the work of integrating the Storwize Technology into the IBM Storage portfolio.  The Storwize group will live under the STG organization under Brian Truskowski.  There is a new ground swell taking head at IBM these days all around storage efficiency.  To get a better understanding, please have a look at my new colleague, Tony Pearson's blog discussing storage efficiency.  My job will be now to evangelize how IT now needs to take a look at all of the available storage "services" (clones, snapshots, thin provisioning, replication, compression, deduplication, etc...) can help to create an overall storage solution that allows them to reduce their over all $/TB on not only capital expense, but also on operational expense.

Lets face it, data growth isn't slowing down and there is never a one size fits all solution for storage.  The great part about being a part of IBM now is that we have all the tools to pick from to architect a data storage solution, end to end, that allows customers to reduce their overall $/TB for both primary as well as secondary storage and make that storage much more efficient and work for the end user.

This is going to be an exciting time.  I am also anxious to continue the Storage Alchemist blog.  EMC, under the guise of Polly Pearson and Chuck Hollis taught me that social media is great, but social media done right, in a collaborative and thoughtful way can drive influence.  I join some of the best bloggers around from IBM.  (I have added Tony's "Inside System Storage" - It is a great read.)

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Aug 30, 2010 | 1 comment View Post

So Easy a CIO can Do It!


You have all seen the Geico commercial - "So Easy a Caveman can Do It!" now its time for high tech to jump into another viral-video marketing frenzy with this funny video.

The reality is Storwize is just that simple, plug it in and start saving 50% to 90% of your storage capacity, transparently without changing your applications, your servers, networks or storage.  The technology is so easy to implement even  your CIO can do it!

Hope you like it!

This video was created in conjunction with Media Boss Studios!

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Aug 11, 2010 | 1 comment View Post

6 Ways to Tell Your Boss You’re Saving Him Money


Ever had this situation.  You know you know the right thing to do but convincing the non-techie that you need to move forward on a project tough.  Try some of these techniques!

More funny, viral video, shameless advertising.

For more information on how 15 minutes can save you 50% or more of your storage go to www.storwize.com

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Jul 26, 2010 | 1 comment View Post

Sever + Storage Optimization = Datacenter Utopia


Matt Prigge had a really great article on his InfoWorld Data Explosion blog called "VMware vSphere raises the bar -- again".  In the piece Matt makes two really important points.

1.  VMware has taken the world by storm over the past few years.  A technology that can lower both CapEx and OpEx costs and ease the burden of administration is a great thing for the data center.  And,

2.  With all the advantages of virtual server optimization, storage administration, is a big issue.

VSphere has done a lot to help the issues of storage administration (specifically storage performance for virtual servers) but that is only a part of the challenge.  Customers consistently tell us that by developing a virtualized server environment, their storage requirements have grown by as much as 4x.  The savings that have been realized by server virtualization are soon eclipsed by the need for more storage.  This  is one of the reasons it has taken a while for server virtualization to really take off in production.  In talking to customers, virtualizing a lab or test environment where data can be deleted once it is 'used' without worry is one thing, but in production, where the production data needs to be kept for a long time starts to cause issues.

Now, with all the hype around primary storage optimization, end users can couple the benefits of server virtualization with primary storage optimization to maximize their ROI in the datacenter.  The important thing to remember, just like server virtualization didn't force customers to sacrifice anything in terms of performance, availability, process and supportability, you need to look for the same thing from a storage optimization solution.

The valuable features added to vSphere around SIOC combined with the optimization capabilities from Storwize can allow IT to maximize storage performance, maximize their existing storage resources and not affect data integrity or data availability.  There is a new white paper on the combined solution of VMware and Storwize that outlines how VMware and Storwize can provide customers with the maximum ROI in the datacenter.

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Jul 22, 2010 | 0 comments View Post

Is Your Storage “Out of Control”?


The new IDC report that came out in May stated that the "...amount of information in the digital universe would grow by a factor of 44 and the number of containers or files would grow by a factor of 67 from 2009 to 2020, the number of IT professionals in the world will only grow by a factor of 1.4".  There can't be a more clear indication that it is time to get your storage under control.

Video created in conjunction with Media Boss Studios!

15 Minutes Can Save You 50% or More of Your Storage Capacity! Learn How with Storwize!

Click here to learn how Storwize can help you get your storage back under control!

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Jul 13, 2010 | 0 comments View Post

A Bright New Day – Part Duo


I am not sure how many of you have seen the ABC show 'V' but it looks like they have it looks like they have two things in common with Storwize.

First, if you are unfamiliar with the show V - the description from their website is as follows:

The Visitors spread their message quickly and clearly: They come in peace, bearing gifts of medical miracles and technological breakthroughs far beyond our wildest imaginations.

Very similar to Storwize.  We visit customers in peace bearing gifts of miracles and technology breakthroughs beyond their wildest imaginations.  Storwize is the only company to do real-time data storage compression without performance degradation.  As the growth of data exceeding 487M TB (IDC 2008 study) something has to be done to control this growth and end users are quickly turning to capacity optimization technologies to control this growth and more  specifically to Storwize Real-time compression.

With another banner quarter under the belt, I had an opportunity to meet with a number of existing customers as well as customers to be.  One of the more interesting meetings came when I met with a large manufacture in the mid-west.  We were sitting with the storage architecture team and the finance team.  We were going through our usual presentation, showing the finance folks the savings they were able to achieve with Storwize.  Storwize was able to compress their data 66% giving them back more than half of their storage capacity that they could continue to grow into.  We also showed them how there was no impact to their production environment with the Storwize appliances in line.  The finance folks were VERY impressed.  At that moment one of the storage architects jumped out of his seat and said, "But wait, your forgetting the most important point."  To which we all looked at each other a bit perplexed and said, "Oh, what is that?" And he replied, "Storwize is Butt Simple!".  He went on to say that the deployment (during their POC) caused no down time (they were in an HA environment) and once in place, they just started compressing - no change to their filers, no change to their networks, no change to their applications and the end users never even knew anything different.  He said, "Storwize makes my job simple and look like a hero to my boss!".

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Jul 09, 2010 | 0 comments View Post
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