The Storage Alchemist in Prague
Alright, landed safe in Prague and was picked up by one of my colleagues and whisked away to the IBM office. There we did an interview with Czech writer Martin Noska from Computerworld for IDG in Czech Republic. The first Noska informed me was that IBM is the number one in storage sales in Czech Republic (just like Poland!). He also had some very good questions and he with “What are IBM’s biggest challenges in the storage business”? I had thought about this for a while and I would have to say it is really about marketing our storage “solutions” to the customer base. IBM is a double edge sword. IBM is so big and has so many products it becomes difficult to market or message all of our products without inundating all of our customers and confusing them. If you think about it, IBM has hundreds of thousands of customers and business partners, if not more. This is one of our strengths. When customers have needs or requirements we have very good input into our product portfolio, perhaps the best in the business. Combine this with the fact that IBM has not only storage solutions but technology across the entire stack from servers to networking. So when it comes to developing the right technology, that solves real customer problems, I would argue that IBM’s portfolio is the best in the business. IBM takes an extreme amount of care when developing a solution to ensure that it matches the customer requirements based on the changing needs of IT. Having an integrated portfolio that works well with our ISV partners, VMware for example, allows us to help customers speed their time to ROI and be very competitive in the market place. The challenge is, how do we properly message our new solutions to our customers, in a timely manner so that they are well aware of new products without giving them too much information such that it just becomes noise? It is difficult to say the least.






