Category: Technology

The Storage Alchemist in Prague


Alright, landed safe in Prague and was picked up by one of my colleagues and whisked away to the IBM office.  There we did an interview with Czech writer Martin Noska from Computerworld for IDG in Czech Republic.  The first Noska informed me was that IBM is the number one in storage sales in Czech Republic (just like Poland!).  He also had some very good questions and he with “What are IBM’s biggest challenges in the storage business”?  I had thought about this for a while and I would have to say it is really about marketing our storage “solutions” to the customer base.  IBM is a double edge sword.  IBM is so big and has so many products it becomes difficult to market or message all of our products without inundating all of our customers and confusing them.  If you think about it, IBM has hundreds of thousands of customers and business partners, if not more.  This is one of our strengths.  When customers have needs or requirements we have very good input into our product portfolio, perhaps the best in the business.  Combine this with the fact that IBM has not only storage solutions but technology across the entire stack from servers to networking.  So when it comes to developing the right technology, that solves real customer problems, I would argue that IBM’s portfolio is the best in the business.  IBM takes an extreme amount of care when developing a solution to ensure that it matches the customer requirements based on the changing needs of IT.  Having an integrated portfolio that works well with our ISV partners, VMware for example, allows us to help customers speed their time to ROI and be very competitive in the market place.  The challenge is, how do we properly message our new solutions to our customers, in a timely manner so that they are well aware of new products without giving them too much information such that it just becomes noise?  It is difficult to say the least.

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Sep 12, 2011 | 0 comments View Post

The Storage Alchemist in Sterdyn (Poland)


After landing in Warsaw, I got into a car with the local sales leader for Poland and we drove to the event location.  It was a 2 hour drive.  First, the roads and the land in Poland reminded me very much of my home time in Maine.  Very scenic and rural but beautiful and peaceful.  We talked storage for 2 hours and I am always festinated at the thirst for knowledge there is when I travel.  It was a great ride followed up by a customer reception and some local Polish brew.

Thursday I spent the day in Sterdyn, Poland for IBM Storage University.  There were 30 customers at the event and it went very very well.  The event was at Palac Ossolinski, today used as an event center but has a very rich history, in fact at one point it was used as a medical facility in WWII.  The photo is of the building where we had the event.  The topics we covered were:

  • Storage Efficiency
  • EasyTier
  • ProtecTIER
  • XIV
  • Real-time Compression
  • V7000

The customers were very interactive and provided a lot of insight to their environments.  Interestingly enough I learned during our customer reception that IBM storage is #1 in Poland with HP second and EMC third.  This is a true testament to the IBM sellers and the customers who use the IBM products every day to drive their business.  I also learned that the data break down in Poland is 90% block, 10% file which I found interesting and would be interested to check back 12 months from today to see how it will be different.

I did learn something very interesting in Poland.  The question was asked “Why XIV”?  What is so special about XIV.  The answer was awesome.  The answer started with 2 questions:

1)      How old is RAID?

2)      How old is your iPhone?

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Sep 09, 2011 | 0 comments View Post

The Storage Alchemist in Moscow


 

The first city on my Eastern European trip was Moscow.  I think the traffic here is worse than the 101 in Silicon Valley during the dot com era.  That said, it was a great visit.  I spoke at the Information Infrastructure Conference at the Swissotel convention center in Moscow.  It was the first time I spoke to a group of people with an interpreter.  It was like being at the UN.  The two main topics were Storage Efficiency and Real-time Compression.

I spoke with a few customers and the press and in dealing with the data growth challenges they wanted to know, “When it comes to big data, what is next, is it ‘huge data’”?  Data growth clearly a concern.  Interesting enough though most of the questions, came around my title of “Evangelist”.  One report told me, “if an Evangelist is ‘preaching the word of storage’ then why not just call yourself an Apostle”?  How do you think that would look on an IBM business card: Global Storage Efficiency Apostle?

The next day I did a day of “sales enablement” in the Moscow office.  We discussed mostly how to sell and position Real-time Compression and what is next for the technology.  I was very impressed with the team.  They were very technical and knew quite a bit about Real-time Compression and really wanted to know in more detail how the technology was invented.  This means they are really talking about the technology and the customers are drilling down into the next level of detail.  There are a lot of good opportunities for the technology in Moscow and I look forward to hearing more about the success of Real-time Compression there.

I didn’t have a lot of time to sight see but I did make it to Red Square.  You can actually buy a beer outside in Red Square and walk around.  So I did.  I took a few photos and then as the US was getting going, I had some work calls to attend to.  That evening I spent on the 34th floor of my hotel having dinner.  It was a great view of Moscow.  I hope to come back.

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Sep 08, 2011 | 0 comments View Post

5 Most Interesting Things at VMworld 2011


Two solid days at VMworld 2011 and I got to do and see a lot.  Here is a breakdown of the top 5 things I saw at VMworld.

#1 The SiliconAngle / Wikibon Cube

You couldn’t miss it.  You walk into the show floor and there they were, larger than life.  The SiliconAngle / Wikibon Cube broadcasting live from VMworld2011.  Guests that were on the cube included, Tom Georgens (NTAP), Pat Gelsinger (EMC), David Scott (HP), Rick Jackson (VMware) as well as many more.  The Cube also had 12 Industry Spotlights.  The most interesting spotlight had to do with Storage Optimization, especially for VMware.

Oh the times they are a changing.  Now that you can deliver HD TV live over the internet, the Cube has broadcast from a number industry shows and user conferences.  The great part about this, it is like the ability to watch a sporting event being covered by ESPN but for tech.  The Cube brings all of the highlights of these events right into your computer screen.  Now if you can’t make an event, no problem, you can catch all the most important messages from the Cube.  The Cube is now the new mechanism for delivering content to users in the way they want to receive the content, TV.  For more, check out www.siliconangle.tv

#2 Storage Optimization – Industry Spotlight

In the Storage Optimization industry spotlight, the first 15 minutes Dave Vellante and his co-host John Furrier tee up the concept.  They discussed storage optimization, where it has come and were it is going, especially in VMware environments.  We are hearing more and more about storage efficiency technologies.  During the next 15 minutes Dave and I discussed the 5 essential storage efficiency technologies including:

  • Tiering
  • Thin Provisioning
  • Virtualization
  • Compression
  • Deduplication

We also discussed the fact that the IBM Real-time Compression technology is not only the most efficient and effective compression technology in the industry; we also learned that IBM really acquired not just a real-time “compression” technology but a platform that can do a number of things in real time.  In fact, the 5 IBM storage efficiency technologies all operate in real time which is the most effective for customers.

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Sep 06, 2011 | 0 comments View Post

Storage in Eastern Europe


 

 

 

 

 

 

 

 

 

 

Today I begin a 12 day trip to Easter Europe to talk about IBM Storage.

The trip will take me to:

  • Moscow, Russia
  • Warsaw, Poland
  • Prague, Czech Republic
  • Ljubljana, Slovenia
  • Umag, Croatia

In Russia, on September 6, I will be at the Information Infrastructure Conference and the following day meeting with customers to discuss storage and storage efficiency.

In Poland on September 8, I will be presenting IBM’s Real-time Compression at Storage University.

In Prague I will be meeting with the press as well as speaking with customers.  Additionally, I will be spending the weekend in Prague, a city I have always wanted to visit.

In Slovenia on September 14, I will be presenting at IBM’s Innovation Center at an IBM Solutions Event.

Finally in Croatia on September 15, I will be at the IBM Forum, the largest IBM even in Croatia.

In each location, I will be speaking with partners and customer on IBM’s innovation in storage, storage efficiency and Real-time Compression.  I am looking forward to learning what the largest storage challenges are across Eastern Europe and users go about solving their challenges.  Additionally, I will be doing some local enablement for our partners and sellers.

I will blog from each location.  I will talk about the professional part of my travels as well as, hopefully, one personal event.  I have tried to make sure that in each city I have time to do one interesting thing.  I don’t know when, if ever, I’ll be back to these cities and these are some places I have always hoped to go.  Too often we travel and its all business.

Also stay tuned, when I land I will have an update from my trip to VMworld.  It was fantastic.  Truly the best end user show around.  I learned a great deal and can’t wait to share some of what I saw.  As always – comments are always welcome.

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Sep 04, 2011 | 0 comments View Post

Top 10 Reasons to Use IBM for VM Deployments


 

IBM @ VMworld 2011

After a full first day at VMworld, I started to think more about IBM and their technology solutions that help customers in a VMware environment.  Here is a top ten list of things to consider when looking at a VMware implementation and how IBM can help.

#1 Integration

VMware is playing Switzerland and ensuring all vendors are on a level playing field, so when other vendors state that they have “better” or “closer” technology integration than other vendors its probably not true.  Some vendors may not choose to integrate with certain things, but rest assured, all of   VMware’s APIs are open to all vendors.  Take a look and see how IBM is providing plug-ins for vSphere, SRM, and VAAI in XIV as well as other storage platforms.

#2 Ease of Use

IBM has seen, firsthand, a number of our customers switch from different competitive platforms to XIV because of the simplicity of the XIV solution.  A large manufacturer is one example of a customer who is provisioning new VMware instances in less than five minutes with XIV. 

Another XIV customer, who is a very experienced storage administrator, saw the XIV GUI and quoted "I don't get it (XIV GUI).  It can't be that easy.  Either I'm missing something or they are not showing me everything."  Well, the reality is, it is that easy and that interface is prolific throughout the IBM storage portfolio including the Storwize V7000 and SVC.

#3 Storage Efficiency

Probably one of the most important topics this year is Storage Efficiency and IBM is a leader in this department.  The N-Series with the Real-time Compression appliance can reduce the VMware storage footprint up to 75%.  Users tell us that by implementing VMware, their storage footprint has grown by as much as 4x.  Therefore their overall IT budgets didn’t get better, the dollars just shifted from servers to storage.  IBM’s Real-time Compression users can save up to 75% without any performance impact.  Additionally, Real-time Compression is the only compression technology that works in conjunction with deduplication, compressing the data before it is dedplicated, giving an added benefit to the technology.

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Aug 30, 2011 | 0 comments View Post

Storage Efficiency Spotlight at VMworld


VMworld Live 2011
Via: Wikibon

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Aug 29, 2011 | 0 comments View Post

Virtual Disk Storage


History truly does repeat itself.  We are talking about the history of data storage.  Every once and a while a new technology comes along that requires a new way to think about infrastructure.  Notice I said “infrastructure”.  I’d like to paint two analogies:

Analogy 1: RAID – Prior to RAID users stored their data on disk and if they could afford it, they backed that data up to have a protected copy of their data.  When RAID came out, users were able to store their data on multiple disks appearing as one device.  The benefits to this were, increased data reliability, better performance.  This new technology however, fundamentally changed how disk was sold, but the questions were the same:

  1. How much capacity do you need?
  2. What type of performance does your application require?

The sales reps point of view changed.  There were a number of new considerations that needed to be taken into account.  First, the age old question, “Will I sell less storage “stuff?”  Remember the person, at the time, selling the disk was probably also selling the backup tape and software to protect that information.  If the disks are more reliable, maybe the customer won’t need as much tape?  Second, when the capacity question came up, the seller also needed to know what type of RAID the customer wanted to ensure they sold them enough drives.  It was no longer as simple as asking the capacity requirements and dividing it by the drive capacity at the time.  Now depending upon RAID levels there was a new set of math that needed to be done.  Third was the notion of performance and more spindles meant more performance so now that the capacity equation was solved for, you also needed to know the I/O requirements in order to make sure the right number of drives were sold to solve for the capacity as well as the performance.

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Jul 06, 2011 | 3 comments View Post

Efficiency vs. Optimization


“Storage Efficiency” has become a big topic over the past 12 months.  There are a number of new technologies that have come out in the last few years that are helping to deal with storage growth.  We all know that data is the root of the decisions that drive business today.  The more data you have, hopefully, the better decisions you can make to drive your business to success.  The question is, “what is the value (and hence the cost) of the infrastructure to create that success?”  What we do know is that the ability to put more data in a highly efficient footprint can give your company a competitive edge.  There are five technologies that can help an IT organization create an efficient storage infrastructure.  These are:

 

1)      Tiering

2)      Virtualization

3)      Thin Provisioning

4)      Compression

5)      Deduplication

It is also important to point out that there are some semantics when talking about storage efficiency, specifically between efficiency and optimization technologies.  I think it is useful to attempt to define these as they lead us to picking the right solutions for what we are trying to accomplish.  For the purpose of this post, efficiency will relate to making existing capacity more useful and optimization will mean making more capacity out of existing capacity.

Using these definitions, technologies such as Tiering, Virtualization and Thin Provisioning are efficiency technologies.  These technologies help to utilize the existing capacity that you have.

Tiering is technology that is used on about 10% of your data or less.  It is used to move data that requires higher performance to flash storage.  Good tiering technology analyzes data access patterns and moves the most active data to the highest performing disk.  It doesn’t really change the amount of physical capacity that is required; it just changes what type of capacity is required and allows IT to make sure data is operating as fast and efficiently as possible.

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Jun 30, 2011 | 1 comment View Post

5 Golden Rules of IT


Last week I was briefing Dan Kusnetzky, storage analyst from the Kusnetzky Group.  I was briefing him on the value proposition of Real-time Compression and it's value proposition to all down stream processes, especially backup.  Specifically I told him that there is NO technology available today that can have even 50% of the effect on the existing backup process that Real-time Compression could have without changing any architecture in the backup process.

Dan agreed, in fact, he told me that the Real-time Compression technology meets the "Golden Rules of IT".  I asked Dan, "What are the Golden Rules of IT?" and he enlightened me.  I didn't make these up so I can't take credit but thought they were definitely worth sharing, and a good rule of thumb to follow for IT.  Here they are:

  1. If its not broke, don't fix it.
  2. Don't touch it, you'll break it.
  3. If you touched it, you broke it.
  4. Good enough, is good enough.
  5. Accept your "jerkdom" (Everybody is an Monday morning quarterback)

I have to agree, these are good rules to follow and a great complement to the Real-time Compression technology.  The fact that this technology fits into any storage environment, transparently and can optimize storage up to 5x without any performance impact, is very simple and one of the only ways to have a significant, compounding budgetary affect for very little dough.

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May 17, 2011 | 5 comments View Post
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