Storage’s 2010 Hottest Technology
Each year there tends to be one technology that stands out in the storage space. In 2009 it was data deduplication. At the end of 2008 EMC made an acquisition of a source based deduplicaiton solution called Avamar. Later, in 2009, they announced a strategic partnership with Quantum for data deduplication at the target. Then in 2009 EMC made a bid against NetApp for Data Domain and won. In addition, NetApp had data deduplication announcements with its ASIS technology. Quantum, Falconstor, and Symantec all had their own story with data deduplication and a host of non-public companies such as Permabit, Sepaton, and Exagrid all were talking about the merits of data deduplication.
As the story goes, if you haven’t put data deduplication in your backup environment yet you’re either in an environment where there is not one iota of duplicate data, which is highly unlikely, or the company you work for has gobs of money and has no problem:
- Backing up to slow tape
- No worries about slow recovery from tape
- Keeping massive amounts of data on unreliable tape
- Backing up full streams of data to disk (and wasting valuable storage space)
What I am saying is that if you haven’t implemented a data deduplication solution by now, you have been left in the technology dust. Data deduplication just makes too much sense. I know we have all heard the expression “No one ever got fired for buying X.” But has anyone ever got promoted because they bought X? I have to believe that the IT team that can save their company 50% or more of their storage will get promoted. Storage is a cost drain on IT. It’s the applications that make a company money. Its time to start focusing some of those valuable IT dollars on the applications that make your company money, its time to be the IT Super Hero!






