Shopzilla – IBM Real-time Compression is Transparent
Shopzilla has been a customer of the IBM Real-time Compression technology for over 2 years. Here they describe the benefits of the technology.
Category: Marketing
Feb 15, 2011 | 0 comments
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Polycom Saves Big with IBM Real-time Compression
Amit Bar-On, Manager of IT at Polycom in Israel shares his story with us about not only does IBM Real-time Compression save him storage space, that space can actually now be used for people instead of equipment. As Polycom continues it success in the telepresence business, they have grown in the last five years to having over 120 developers in Israel. Office space anywhere is expensive, in Tel-Aviv it is VERY expensive. Polycom is taking data storage and data management to a whole new level.
Storage Alchemist Video Update #2
See how data deduplication and IBM Real-time Compression work hand in hand.
Jan 06, 2011 | 0 comments
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Storage Alchemist Video Update
Hey, as most of you know, IBM purchased Storwize and changed the name. I have updated all of my previous videos that talked about the technology from saying "Storwize" to "Real-time Compression" - and added some more technical details. Also, with the help of Media Boss, I have updated the intro - pretty cool stuff! Have a look and tell me what you think!
Jan 03, 2011 | 0 comments
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Snowball VFX Keeps the Avalanche Under Control
What a great name, Snowball. And much like information can behave like a "snowball" turning into an "avalanche", Snowball VFX has been able to control the avalanche of data utilizing the IBM Real-time Compression technology. Here in this video customer case study, Yoni Cohen, Founder of Snowball talks about the value of Real-time Compression in his environment.
Additionally, we have captured from all of our Media & Entertainment customers what they think about the Real-time Compression technology. To see the value proposition, check out our through our good friends at TechValidate.
By the way, we couldn't have captured this amazing video without the help of the folks at Snowball for all of their footage they let us use as well as the folks at MediaBoss TV who helped us create this video.
Dec 20, 2010 | 0 comments
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Top 10 Reasons Real-time Compression Provides Extraordinary Storage Efficiency
Over the past few weeks I have witnessed the proverbial mudslinging that takes place in the blogosphere when marketing feathers are ruffled. Most recently I was reading Rich Anderson of The StorageSavvy Blog. The article was "Compression better than Dedup? NetApp Confirms!"
I have to agree with Rich on many fronts. First, "When all you have is a hammer, everything is a nail." Rich points out vendors have to sell "what's in the bag" so it is conceivable that all problems look like they can be solved with their solution. If you look back over the last few years NTAP has always had a "me too" reputation. Whatever the industry has, they have one too and its better. For the last few years, while competing against Storwize, they have pulled the EMC tactic of trying to stall a market by saying, "We have optimization for primary storage with deduplication." The reality is, you can't use it in real time, it is a resource hog, and again Rich mentions, the only use case it works well on in primary storage is VMware (and that is ONLY IF the customer stores their data outside the .vmdk file otherwise compression is much better). Now that NTAP has compression their story has changed saying that compression on primary storage is better for most use cases. Duh! The folks at Storwize (now IBM Real-time Compression) have been saying that for years. Why, deduplication is great for repetitive data sets, i.e. backup, not primary storage. There just isn't that much repetitive data in primary storage. Again, NTAP is trying to stall the market saying they have "in-line" compression for primary storage. Sorry guys, not good enough. In-line is NOT Real-time. Rich also points out that the key characteristics of storage for customers are capacity and performance. Patrick Rogers of NTAP has said publically that compression WILL indeed impact performance and that they even have a tool that will tell you how much performance will be impacted. While NTAP may say compression is "free", we all know nothing worth having in life is free, you get what you pay for. If you need the performance to do compression you are going to have to perform a major upgrade to your filer in order to just be able to perform compression let alone try to do compression in real time. No real savings there.
Dec 15, 2010 | 0 comments
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Business Outcomes are what Matters
I spent last week in London meeting with IBM Real-time Compression customers and partners and supporting the launch of the new IBM Storwize V7000 (not to be confused with the company IBM purchased a month ago).
While on this trip I met with a great colleague . Matthew is one of the leading technologists working for ComputaCenter in the UK. We spent a couple of hours discussing how the IT business was changing. Once revered and dressed in shirt and tie, the IT manager now is plumber / electrician of the company. The first to get yelled at when systems / applications / devices aren’t working, always lacking resources and always being asked to do more with less. While the plumbing matters, everyone just expects it to work. Like plugging in a phone to a phone jack, users expect a dial tone.
The shift in technology within IT is moving from “What does it cost?”, to “What is the business value I can achieve with this technology?” More and more, especially as we are moving out of this recession, albeit slowly, customers are trying to figure out how to spend less in IT (as a percentage of overall revenue) but increase their business outcome.
If you read the blog post I did last week about Allianz. The goals set forth in IT were to cut spending by 10% each year but increase overall efficiency. How do you do that? New technology is how you do that but it is not sold under the premise of a vendor brining in a new technology that they have developed or acquired, it is about identifying a problem: ‘Our storage growth and management of that growth is costing us too much money’, and then solving that problem with new technology that fits into the business.
Oct 18, 2010 | 0 comments
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