Category: Big Data

Defining Cloud


A decade or so ago, service providers made a valiant attempt trying to change the way IT managed there applications and their data.  There were a few issues that played a significant role in the demise of service provides back then however.  First, there was a distinct lack of understanding of the velocity at which IT can and does change.  Quite often I see infrastructure sales people proposing solutions to customer problems that require more of a “rip and replace” of existing infrastructure rather than complement it.  Businesses don’t slow down.  As new infrastructure is required to grow the business, the business still needs to keep moving.  It’s a lot like trying to change the tires on a moving car.

Second, the network connectivity tended to preclude applications to connect to their data in a timely manner rendering the number of applications that could leverage the service provider less useful.

Finally, service provider sellers had a very difficult time talking to IT about the value proposition the service provider could bring to traditional IT as a complement to their existing business.  This flimsy story, as well as concerns customers about security, data accessibility and other companies using their CPU cycles, customers we not motivated to bet their business on the “cloud”.  Additionally, having dedicated hardware (server or storage) at a service provider actually provided no cost savings and was proven, over time, to actually cost more than managing it internally.

A decade later we have evolved quite a bit.  The SSP’s of the past are now called “Cloud” providers.  Cloud providers can now offer a set of offerings that span both servers as well as storage.  Additionally the world’s internet connectivity is much more robust.  Also cloud providers aren’t trying to boil the ocean.  Cloud providers have a much better understanding of the type of applications they can service with a reasonable service levels.  Multi-tenant technolgoy has also evolved such that it makes providing infrastructure as a service much more secure to clients making it more cost effective.  VMware allows users to have dedicated servers, while virtual, to run their applications as well as keep costs low.   Virtual servers lower the cost of high availability and make it easy to move servers throughout the infrastructure.

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Defining Big Data


Tuesday night I attended an event – storagefest II 2012, which was hosted by Valhalla Partners.  The event was a dinner with a group of storage experts from all vectors of the storage industry.  There were customers of storage technologies, VCs with investments in storage, entrepreneurs (folks from storage startups), industry insiders (analysts) and folks from storage companies who have been acquired into large companies.  The goal of the event also had multiple vectors, specific to each "group" that attended.

VCs attend to hear what customers have to say about the state of the storage industry and what they should be investing in or if the storage startups they have invested in are doing the right things.  They also listen to people who have had successful exits and the advice they may have for running a successful storage business.

Customers attend to hear what is new in the storage business and to share their experiences and challenges within their infrastructure, and what they are looking for from their storage technologies and new companies.

Entrepreneurs attend to lend their advice, to see what is new and share ideas.

Industry insiders attend to learn more about customer challenges, who has the best chance at solving these challenges, how the industry is shaping up and to report on the event.

Large company attendees, people who have had successful exits into the large company, are typically in influential roles in their new company and go to learn about how the industry is evolving and what new technologies are out there that they may want to add to the portfolio of the larger company.  It is also a good chance to listen to customers discuss what they are looking for from the next generation of storage technologies.

I set all of that up so you can understand the players and the mix of people at the event.

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